# Resources

Writing on design, the web, and working independently. Practical notes, opinions, and the occasional behind-the-scenes look at how I work.

Web Design 14 Jun 2026

## Bakery website design in Niagara

A local web designer in Beamsville, Ontario, on designing websites for bakeries and cafés in Niagara's growing food scene.

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Web Design 15 Jun 2026

## Winery website design in Niagara wine country

A local web designer in Beamsville, Ontario, on the joy of building websites for wineries and vineyards across Niagara wine country.

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Business & Strategy 1 Jun 2026

## How much does a website cost? A guide to web design pricing

What goes into the cost of a website, typical price ranges, and how to budget, so you know exactly what you're paying for before you start.

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Web Design 1 May 2026

## Designing for accessibility without sacrificing aesthetics

Accessible design and beautiful design aren't at odds. Here's how I approach colour, contrast, and structure so a site works for everyone, and still looks the part.

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Web Design 1 Apr 2026

## The case for slower, more intentional web design

In a world of templates and AI-generated layouts, taking your time is a competitive advantage. Why considered, hand-crafted design still wins.

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Development 1 Mar 2026

## WordPress vs. custom build: what's right for your brand

Both have their place. A practical breakdown of the trade-offs around cost, control, maintenance, and growth, so you can choose with confidence.

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Business & Strategy 1 Feb 2026

## How to brief a designer (and actually get what you want)

A good brief saves everyone time and money. What to include, what to leave open, and how to give feedback that moves a project forward.

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Web Design 1 Jan 2026

## Why your homepage shouldn't try to do everything

When a homepage tries to say everything, it ends up saying nothing. How to find the one job your homepage really needs to do.

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Branding 1 Dec 2025

## A field guide to choosing brand colours

Colour is rarely just about taste. A look at how to build a palette that's distinctive, flexible, and accessible across every touchpoint.

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Branding 30 Nov 2024

## The 6 essentials of a powerful brand identity

A brand is far more than a logo. The six essential elements of a cohesive, powerful brand identity, from a versatile logo to fonts and photography.

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Web Design 8 Aug 2024

## 10 common website mistakes you might be making

From hard-to-read text and oversized images to missing CTAs and privacy policies, ten common mistakes that quietly cost you visitors, and how to fix them.

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Business & Strategy 19 Jun 2024

## Unlocking conversions: 5 key elements to turn website visitors into customers

Traffic is only half the story. The five key elements, from a clear value proposition to trust signals and strong CTAs, that turn visitors into customers.

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