# Branding

Articles on building a brand identity that's distinctive, cohesive, and built to hold up everywhere it appears.

1 Dec 2025

## A field guide to choosing brand colours

Colour is rarely just about taste. A look at how to build a palette that's distinctive, flexible, and accessible across every touchpoint.

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30 Nov 2024

## The 6 essentials of a powerful brand identity

A brand is far more than a logo. The six essential elements of a cohesive, powerful brand identity, from a versatile logo to fonts and photography.

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