Web Design

# Why your homepage shouldn't try to do everything

1 Jan 2026 3 min read

When a homepage tries to please everyone and explain everything, it usually ends up doing none of it well. Focus is the feature.

Your homepage is the most fought-over page on your site. Every team, every service, every announcement wants a spot. The result is often a wall of competing messages where nothing stands out, because everything is trying to.

## Pick the one job

Great homepages have a clear primary job: communicate who you are and point people to the next step. That's it. Everything else is a supporting act, or belongs on a deeper page built for that purpose.

## Guide, don't dump

Think of the homepage as a host, not a filing cabinet. It should welcome people, tell them they're in the right place, and gently direct them onward. Depth lives on the pages built to hold it.

- One clear message above the fold.
- One obvious primary action.
- Everything else earns its place or moves elsewhere.

## Less really is more

Cutting a homepage back feels risky, but it almost always performs better. When there's less to process, the things that matter finally get noticed.

## Related reading

Design

### The case for slower, more intentional web design

Accessibility

### Designing for accessibility without sacrificing aesthetics

Process

### How to brief a designer (and actually get what you want)

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